Phase Eight: I feel too young for it at 50
it's very middle-aged-wedding-guest
White Company: boring and baggy
Toast: too expensive now, and gone too far Soviet-Librarian direction
Ted Baker too London
Jigsaw: I don't know who the clothes are for anymore, it's too formal for me and too expensive
Hobbs: it used to be classic, now positively older-lady-who lunches or does the church flowers
Me and Em: looks great on my friends, but I look like the vicar's wife
Joules/Seasalt/White Stuff too much jolly teacher assistant vibe , florals and colourful stripes
Fat Face: mums with young kids vibe.
What I still buy: Hush, Free People and HM
But I really used to love White Company for their feminine styles in natural fibres. And I still love some Toast Stuff but £££