Eye cream recommendations? I'm 34. Help!

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I have noticed over recent months I have been getting worsening wrinkles in the inner corner of my eyes. When I smile it looks like even worse, like crepe paper or very dehydrated skin. I accept fine lines are appearing with ageing (and over 10 years of shift work and a one year old and previously wearing contact lenses and rubbing my makeup off with less care than I should). But how severe these inner creases are becoming before I'm 35 worries me. I was just using body shop drops of youth eye concentrate roller and their vitamin E eye cream, but that isn't doing anything, and I've just bought Olay firming eye serum but I think I might be reacting to it as the area under my lower eyelashes looks puffy/swollen. I'm going to keep going with the Olay for a bit but are there any other creams you can recommend. Not sure if you can see what I mean in the pic. Thanks

The jury appears to be out when it comes to separate eye creams. I use the Ordinary caffeine solution, which is a watery serum, more for puffiness and dark circles, but I also use my normal moisturiser, but a tiiiiiny amount.

Looks quite dry. Have you tried Vaseline at night? And something ultra moisturising/ hydrating for the day, rather than firming or a serum.

I’m 35 and have been using the Olay Deep Hydrating Eye Gel for about a month now. I’ve noticed a difference since I started using it, the skin under my eyes looks brighter and it’s reduced the look of my fine lines.

www.boots.com/olay-eyes-deep-hydrating-eye-gel-for-tired-dehydrated-skin-15-ml-10265764

Thanks all, I'm going to try the hydrating eye gel, see if that makes any difference!