What is this brand? I've never heard of it. I bought a cashmere/cotton blend tank top from TK Maxx a few years ago, and it's very soft has a nice sheer to it. Recently I bought a hoodie, also from TK Maxx, and it's the softest, comfiest thing. Do they wear well? Are they a TK Maxx own brand/outlet specific brand? I had a google and it was a bit hard to tell. Website is crappy and full of errors in spelling and design.