I recently had my make-up done by a make-up artist (not linked tobacco brand or anything).
They did a smoky eye and for the base of this used what looked like a black lipstick? It made the colour they applied after (a deep purple) really stand out/stick. They also used it to line my waterline.
I hunted round Superdrug the other day but the staff couldn't think what the product might be and I couldn't spot anything similar.
I know Mac do paint pots which I think can be used in a similar way, but I liked that this could be used as an eyeliner too and wasn't messy as didn't require using fingers/ a brush as just applied directly.
I did ask but she couldn't remember where it was from or the brand.