To be honest I just don't like the styling photos, it comes over as ridiculous because of the poses, etc. Of course in itself it isn't ridiculous.
I think most sites aimed at younger women use fucking stupid poses. It was hard work earlier when I was trying to scroll through ASOS, every damn pic involved contorted posing and a sort of rap star wankiness.
Not as bad as Zara though, or M&S. Ive never seen such crazy styling as M&S...it's like they have no idea what to pair with the main item and often get it so, so wrong.
but that's just me.