What age is Seasalt aimed at?

[ChampagneWorries]

I went shopping for a coat today and the lady is my local boutique was trying to convince me that most school mums wear Seasalt coats and Seasalt is great for my needs (warm, stylish, waterproof).

She seemed abit put out when I mentioned I felt Seasalt were too old for me and I felt their target market is late 40s plus.

What age would you say Seasalt is aimed at?

[RampantIvy]

I still shop in New Look and H and M. I'm 62. DH, at nearly 70, is tall with long arms and legs. The only shop he can find clothes that fit him is H and M, and Tesco ().

Perhaps all the bright young things who are far too cool and trendy should make their own clothes, so that they can avoid being associated with anyone over 40.

[HeronLanyon]

Sea salt do some things that are ok.
I’ve always felt the design and many of the prints are extremely young. Eg linings if some waterproof coats feel positively toddler like to me !
A few of their prints are lovely. I gave up on them years ago as the cut doesn’t often suit my body shape and their materials were often hard and never softened. This may all have changed.

[Baddit]

Honestly I'd say 55/60+

[Geamhradh]

[quote taybert]@Floisme I was thinking how offended I’d be if when I’m in my 60s I make women in their 30s and 40s abandon clothing simply by being associated with it. But then I got to thinking that might actually turn in to quite a fun game, I could see what all the trendy mums are wearing, then buy it and make a point of standing near them in the supermarket with all my shameless age then they’d have to buy new things and I could do it again.
Might start doing it with 20 year olds actually. What fun![/quote]
I'm a whippersnapper at 55 but we could all meet in Hush and stand next to the ageist people on this thread and frighten them.
I notice we're still waiting for Anna Wintour's spiritual granddaughter upthread to tell us where she shops. Funny that.

[saraclara]

I was going to buy one the other day but was put off by the elderly grey haired model wearing it.

It's reactions like this that mean we only get to see clothes modelled by stick thin 18 year olds.
Would you have been put off if it had been modelled by someone who was a side 18? Someone very plain? Someone with a disability?

The coat is the coat, as the only thing that matters is that you like it on yourself. Putting it on isn't going to instantly make you an elderly grey haired person.

[saraclara]

Side= size

[AmanitaRubescens]

@Frazzled2207

Well i used to like their stuff from the age of 35ish- am now 43- but then MIL (77!) started buying their dresses which put me right off!

Are you very insecure?

Why shouldn't a 77 year old woman want to look good?

[HeronLanyon]

I’ve a neighbour who’s in her 90s and wears mostly jumpsuits/dms/double denim/high waisted stuff.
Has pinkish hair (not a rinse but full on dye). Is often out being an extra or for photo shoot not formal but as a result of people seeing her around (quite a few creatives local). The young ‘uns seem not to turn a hair - quite the opposite. Good to see a lack of ageism in operation.

[taybert]

@saraclara - exactly! To be honest there aren’t many models who look much like me at all. Does this mean I have to be naked?!

[slipperyeel]

Ffs some of these comments.

Surely it depends on your lifestyle? I live in London so Seasalt isn’t right usually but if I lived rurally it would be just the thing.

[Frazzled2207]

@AmanitaRubescens

If she was a trendy fashion conscious 77yo that would be great but she is the absolute opposite. I mean this very kindly but regardless of her age I absolutely do not want to dress like her.

[Strugglingtodomybest]

I started buying from Seasalt in my early 30s. I think I have the coat linked to above at the moment and I absolutely love it, it's perfect for being out and about in the rain.

If I was driving to school/didn't have sporty kids (so need to stand outside watching them)/didn't have dogs/didn't enjoy long walks at the weekend, I would not need it though, so I can see it's not for everyone.

This thread makes me feel so grateful that I have reached an age where I don't care what people think about me and I can dress comfortably and practically without worrying! Although, having said that, I was always a grunge girl so dressing comfortably was never a problem once the DMs were worn in.

[Peggytheredhen]

Eye-opening thread for openly discriminatory attitudes. My 70+ mother always looks fabulous in whatever she wears, but then she grew up wearing properly fitted/fashionable clothes in the fifties and sixties, and I grew up wearing 90s grunge and wouldn't know how to tailor a pair of trousers if I tried. It is funny how people always think they are so much less frumpy than older people. Well, it would be funny if it weren't so horribly ageist.

[saraclara]

I have two Seafolly jackets (gutted to see that they're now discontinued), and my daughter, in her mid 20s also bought a yellow copycat version, as Seasalt was out of her budget.

They're comfy, shower proof, and never show their age. Mine still look like new. And anyone can wear them, from 20 to 90, ffs.

[trappedsincesundaymorn]

@Floisme

If you're worried about catching age from clothes I advise you to stay away from H&M. I was in there the other day and handled quite a few things which will all be imprinted now with my 65-year-old DNA.
I also ave grey hair - I'm so shameless I don't even dye it - and no doubt shedded a few in there so go carefully.

Likewise anybody going to Urban Outfitters....be warned you'll be in you 20's going in but if you touch any of the jeans there is a risk you'll suddenly age into your mid 50's.

[Floisme]

Maybe I should give you a list of all the places I've shopped in so that anyone concerned can avoid them or at least take precautions?
How far would you like me to go back? 60? 50? 40?

[megletthesecond]

I'm late 40's and it's too old for me.

[cherrypiepie]

I'm 41 and have had a seasalt coat for about 5 years - it is a brilliant raincoat in a burnt orange- total steal in one of their pop up shops (£25).

But I wouldn't wear their patterned dresses etc. same for joules/fat face/white stuff as for me it looks frumpy (size 16 and struggling with getting old)

I think out of all of those seasalt would be my preference.

[JesusMaryAndJosephAndTheWeeDon]

Why is her DH a dick?



He's right, it is utterly stupid to stop wearing an expensive coat that you like because you saw one older person wearing the same coat.



OP wear what you like. There aren't age restrictions on clothes. If you stop wearing anything that an older woman has ever worn you'll run out of clothes very quickly.

[AngelDelight28]

I'm early 30s and I love Seasalt. The clothes are well made with proper fabrics. I usually wear the dresses with chunky boots and jumpers over them when it's cold.
I don't really care what age the target market is. I also have clothes from River Island and H&M. If you mix it up then you end up with your own style rather than looking like you've raided a particular shop IMO.

[taybert]

I don’t know where people shop when they exclude whole shops of decent quality clothing. Fat face for example has really good ethical credentials and stuff lasts. I don’t like everything in there, I can sometimes go in and see not one single thing I like, but this summer I got a few things that have been great and I’ve had compliments on. Same goes for sea salt, boden and white stuff (and they do leg lengths which are priceless). You don’t have to buy the prints and the frilly stuff but if you get good quality, well fitting basics then you can build the rest of your outfit around them. My mum might buy the same thing as me but style it completely differently (or exactly the same, she’d look fantastic either way to be honest).

[pictish]

@taybert

I don’t know where people shop when they exclude whole shops of decent quality clothing. Fat face for example has really good ethical credentials and stuff lasts. I don’t like everything in there, I can sometimes go in and see not one single thing I like, but this summer I got a few things that have been great and I’ve had compliments on. Same goes for sea salt, boden and white stuff (and they do leg lengths which are priceless). You don’t have to buy the prints and the frilly stuff but if you get good quality, well fitting basics then you can build the rest of your outfit around them. My mum might buy the same thing as me but style it completely differently (or exactly the same, she’d look fantastic either way to be honest).

Absolutely.

[slipperyeel]

I think Seasalt are pretty size inclusive too, I imagine it’s a right PITA being excluded from other shops which don’t cater for your plus sizes

[poorremus]

I'm 47 and wear quite a bit from Seasalt. I will freely admit that I'm not interested in fashion, I'm interested in what I feel good in and like. It's also one of the few relatively affordable places I have found that doesn't use polyester as the main material -I don't care how 'good' something looks if it turns my hair static and sticks to me within a couple of hours.

[zafferana]

I think the fact that many of the pictures on their website are of a woman in her 50s/60s modelling their coats tells you everything you need to know. I'm sure the coats are very waterproof and practical, but to me they look like the kind of thing you wear when you no longer care what you look like - practicality is the most important element. People reach that point at different stages of life, so maybe you aren't there yet OP!