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Advertising With Mumsnet

About Us

In 2021, Mumsnet celebrates 21 years of being the most trusted, and most influential website for parents in the UK. Parents continue to visit Mumsnet in their millions each month to seek advice, browse for recommendations, debate the hottest topics of the day, and create a groundswell of opinion and action.

As a platform, we support our users by ensuring that every day we work in line with our mission to make parents' lives easier – whether that be through working in partnership with brands, launching campaigns to change policy, or simply by providing a place for women from all walks of life to meet and talk.

Work With Us

Brand licensing: Mumsnet Rated, Mumsnet Best, Mumsnet Swears By, product development opportunities.

Mumsnet Research: Surveys, Industry reports, Data analysis

E-commerce: Performance partner opportunities

Advertising solutions: Influencer marketing, display advertising, sponsored discussions, competitions

Get in touch:

Let us know a bit about you and your objectives, and we'll direct you to the right person.

Brands, agencies and non-profit organisations: brandpartnerships@mumsnet.com

Influencers: influencers@mumsnet.com (please note that we do not accept speculative blog applications)

For any other non-commercial inquiries: contactus@mumsnet.com

Mumsnet in numbers

  • Over 8 million user posts per year
  • 1.2 billion page views per year
  • 23 million visits per month
  • 8 million unique visitors per month
  • 9.26 minutes average dwell time
  • 75% of users in full-time or part-time employment
  • 78% of users are aged between 26-45
  • 91% of users have children

Source: SimilarWeb/Google Analytics