My irrational loyalty to M&S baffles even me sometimes, but it's rooted in the glory years of the 70s/80s. There was a 'big M&S' about 60 miles from us when I was little, and shopping trips there were genuinely exciting. The best hand-me-downs were always St Michael, because they lasted several rounds of cousins before falling apart/fading. It was the first store card I ever got and I didn't buy pants anywhere else for 30 years. The 90s weren't such a bad time either, when M&S first got their A/W launches into Vogue/fashion pages and launched some genuine 'must have' pieces. The Italian suit range was fabulous, beautifully cut and quality fabric.
What's gone wrong for me since is a drop in quality, just when I'm willing to pay more for decent not-fast-fashion. The bras are either frumpy, weirdly blowsy like a 70s stripper, or Rosie HW, ie, satin. For some reason, M&S's computer algorithm seems to think everyone in my provincial market town wants to dress like an unspecific bank employee in navy slacks, low-heel court shoes and popover blouses - there is practically nothing else on offer for me to buy.
I wish they'd send us a few of the gems that get advertised, just to brighten the place up, if nothing else. But those Ghost/prairie dresses that look so cool on 20somethings sail very close to the frumpy wind if worn without the exact accessories to counterbalance it, and I'm never sure what they are. It's much easier to buy a fabulous coat, of which there used to be many. Basically I am constantly trying to spend money in M&S but they are making it VERY HARD FOR ME.
And for the love of god, give it a rest with the Percy Pig merchandising.