I was just reading in the Sunday Times Rich list that the young couple who founded this company are worth £200 million and they are both under thirty. They seem to have built it up from a standing start with no prior retail experience, but what surprised me most was that I had never heard of the brand at all before I read the article! Reading a bit more it seems that their target market is the under thirties and I am 47 - so way off obviously! - and it seems most of their marketing is via Instagram influencers. It looked a bit tacky on the website and they make no bones about it all coming from China. They have a sort of loyalty club thing that they call “The Female Family”- is it just me or is that a really weird name?! Does anybody know and rate the company? I feel very out of touch!