Glossier stickers - why?

[AbstractDot]

What's the idea of the stickers? Just had my first order, what is the idea of them? People on Insta love them.

I had always assumed it was for the army of teens that have seen Glossier online and want it, for them to stick on their stuff and Glossier can reap the free advertising- their friends will see it and want one, place an order, people will take pictures and tag it all online and so on. With that said, I think there are also fanatical adults, I've seen some forums (reddit etc) where the hype is...intense, people seem to collect it, strive to own everything etc.

I recently placed an order for our teen niece and chuckedin a boy brow because i quite like it but its so overpriced and overrated. Most of it just reminds me of Boots Natural Collection.

I guess it's like when you get the Apple stickers with a new iPhone?

"Most of it just reminds me of Boots Natural Collection"

Ouch!