What were they thinking...

[Bloodylovecheese]

H&M...my lord...there are no words

That is truly horrible.

I used to shop there a lot but they styling has gone massively downhill recently, not to mention the piss poor quality.

WTAF! That’s vile!

It's very Hyacinth Bucket

Who stole granny's curtains?

It’s not just that dress. The shoes look as though they’ve been robbed from a golfer.

Fucking hell

I'm all for a floaty dress but I have no words for that monstrosity.

Yes.

Looks like someone has regurgitated a pepperoni pizza all over a tent

If it makes the model look fat, imagine what a "normal" person would look like!

Blimey - if the model don’t look good; what hope is there for the rest of us.

Gosh. That is breathtaking 😳

She doesn’t look very happy wearing it, either. Horrible dress. 😝

I’m presuming that’s a plus size model. Actually I think there’s a few dresses like this out there, this one just isn’t on a beanpole. I think they are all pretty bad!

The actually cut of that is terrible!!

There are dresses like this all over the main brands at the moment - asos, new look, Zara, etc etc they all have near identical copies. Hideous!

It makes her look enormous! Bloody hell...I would look like a continent in that

Oh dear god, and I thought last year’s pink M&S dress was bad

I think she's a plus size model albeit with a slim face.

I had a very similar bridesmaid dress in the early 80s, when I was 3.

M2 is their plus size range. It’s here...
m2.hm.com/m/en_gb/productpage.0856922001.html

She’s wearing an XL apparently. That dress would be unflattering on anyone.

That’s cheered me right up 🤣🤣🤣
The poor model’s face, she must know she looks hideous in it.

It's got 1980s bridesmaid/maternity all over it.

I swear I could save companies thousands by editing their collections so half of it doesn’t end up in the sales because of the vileness.

You look at some of it and just think that’ll be in the sale.