Is anyone else fed up with having to search through lists of ingredients to work out the percentage strength of retinol in face products? The new Boots No 7 Advanced Retinol 1.5% complex night concentrate for example.....which you might think would contain, errr, 1.5% retinol? But no, its not: "Our next generation 1.5% Retinol complex has been expertly formulated to harness the power of retinol, giving great results whilst being gentle on the skin. 0.3% Pure Retinol...". I know there are all different types of retinoids, but why are they making it so hard? Boots are not the only ones doing it. I don't think this kind of labelling helps, and the cynic in me says it is downright misleading?