Surely this is fetishwear?
Well, they came up on my FB next to a Matalan ad so they're not targetting a specific audience. The nearest I've ever come to ordering any fetishwear is ordering a pair of rubber wellies to take the dog out. 
I have to say though and I'm aware that I sound like an old fart but when we were out having something to eat a couple of weeks ago on a Saturday night, we were waiting for a taxi as all the young and beautiful people were on their way to various clubs etc. What some of them were wearing is what I would consider underwear/almost fetishwear (see-through bodices, stockings ending below short leather skirts, rubber bodies) and that was a regular Saturday night in a small town in Bedfordshire!