Hi all. A little while ago in one of the threads abut instagrammars, I commented on a thing that I had noticed that ED in particular does.
So has a little gap and then she comes on to stories and talks about how she's not sure about instagram as a medium, she doesn't know where it's going, and she has been having a little think about it all, etc etc.
Then loads of her followers reassure that she's totally fab and she must stay.
And then .... a few days later, she lauches some kind of campaign or posts some kind of ad.
Now, I have no problem with this as such and I'm not after ED - I like her and enjoy her content. I will admit to finding the regular insta-angst a little tedious but mainly I am just totally fascinated by this pattern. Is it a concidence? is there no pattern at all and I have imagined it? Or is there a plan? And if there is a plan, what is it? Is it to generate engagement or something?
If anyone knows or has ideas, please tell me!