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Instagrammers and Influencers

894 replies

scotx · 31/01/2019 18:43

New thread to follow on from this one

www.mumsnet.com/Talk/style_and_beauty/3462129-Can-we-chat-about-fashion-Instagrammers-influencers?msgid=84590932

OP posts:
Thread gallery
6
matthewsmummy123 · 16/02/2019 23:16

This chain is so upsetting and naive. So much is said here for effect and to hurt people just trying to go about their jobs. The problem is no matter how you look at it the rules are not clear. The ASA and CMA advice contradict each other for a start.

Everyone is left to make their own rules up and some have set an incorrect precedent. So if ED does something you think that everyone should do it... that isn't really fair is it! All that matters is that we know straight away why content is being made and wy were being told about something. If you don't hear what you want you slag it off. AB and AH both declare and have both worked in marketing and are dependent on their reputation as if they'd deliberately put promoting a face cream above their chances of professional careers!!

I think a lot of you here are worse than the influencers!! Self proclaimed experts who are a little bit jealous of all the perks! None of you work in the industry and as ED says the problem is vast - do you really think Holly Willoughbys daily outfits aren't picked out commercially for example? Or that Red Magazine really wanted to put a Boden jumper in their editorial shoot? Open your eyes, Brands pay for all of this!

StellaRockafella · 17/02/2019 07:51

How do you know none of us work in the industry? That's a massive sweeping statement.

And seriously, you think we're writing this because we're jealous of the perks? WOW. You are deluded. (Your post also made me roar with laughter - thank you for that!)

For my part, and having worked in and around the fashion industry for almost two decades, I've been aware from the outset about brands and businesses influence on various IG-ers. IG, which started as a photo-sharing platform has gone the same way as magazines, it's all about the advertisers products and those with the most persuasive PRs and generous gifting regimes.

At least when you're buying a magazine you know that you're buying. into. Those who are using IG as a means to make money need to be completely transparent, and many are not.

As for HW's daily outfits, she's a walking advertisement - I think you'd have to be stupid not to realise this. As for Boden's relationship with Red, I expect most if not all who read magazines know that the clothes are featured because it's paid advertising albeit in the form of generous discounts, adverts, freebies of some form. (The September Issue film and Lucinda Chamber's resignation letter blew the lid off that for those who still hadn't realised that advertisers have to be prominently featured). I remember a ridiculously gushing Red article as few years ago about Johnny Boden that was blatantly an advertorial badly disguised as a profile. However, haven't those kind of relationships always been prevalent in the fashion media, and what fashion magazines and clothing labels been built on? On a grander scale, Catherine Deneuve was a living breathing walking advert for Yves Saint Laurent, and Sofia Copola for Louis Vuitton (under Marc Jacobs).

If IG is 'media', then those who choose to work in this field, make a living from it and create content for financial gain need to be held accountable in the same way magazines, newspapers and online media. Hell, even the Guardian now states that they use affiliate links. So should IG-ers. It's that simple.

(As an aside, I don't think it's a coincidence that the dreadful and rather disingenuous term 'gifting' rose to prominence via IG. It's such an ambiguous term, and lets face it, nothing is given away for free and in return for nothing, particularly where there's an opportunity to make some money).

hopeishere · 17/02/2019 09:03

Sorry AB never declared until recently. Also she promotes Next and frankly I doubt she ever wears it after the mirror shot.

They're supposed to be professional so I don't get all the whining about being asked to in some way identify how this item came into your possession. Unless you're trying to deceive people into thinking you bought it with your own money.

ChardonnaysPrettySister · 17/02/2019 09:08

I don't understand the sneering about people not working in the industry having the temerity and naivety to complain about unsavoury practices.

No I don't work in the "industry" but I spend my money and as a consumer I have the right to demand an end misleading practices. So my voice is actually more important than the one of someone working in the "industry".

Take that.

Underparmummy · 17/02/2019 12:55

'jobs'

No, they are not jobs. You are making a living from it and that's great, each to their own, but they are not jobs and very little of what the 'fashion' influencers put out there could ever be described as content. Leopard print is a neutral, ad nauseum, is not content.

I don't think you make a living hawking your affiliate links to people working in the industry either. The cash you make? From consumers. Have some respect, you are all currently coming across like 15 year old numpties.

OrinocoGlow · 17/02/2019 16:01

Everyone is left to make their own rules up and some have set an incorrect precedent. So if ED does something you think that everyone should do it... that isn't really fair is it!
Actually, I think this is completely fair. If ED can be transparent about her relationships with brands, why can't the other bloggers/influencers to the same? (I know lots of other bloggers are transparent too but ED was used in the pp). It doesn't seem to harm ED's blog by being transparent, in fact lots of people seem to be impressed by her attitude. Bloggers who don't want to be transparent can expect to lose followers. They have a choice... and so do we.

DillyDilly · 21/02/2019 20:00

Funny - the Amazon leopard trench coat that Anneli Bush was hailing as the ‘perfect transitional piece’ a week ago on Instastories and I posted here at the time and said it didn’t seem her style at all - it now appears to be for sale on her Online shop for £60 as it’s too big for her!!!! (or maybe it’s a different very similar coat).

ChardonnaysPrettySister · 21/02/2019 20:04
Grin

Perfect seems very relative.

Judystilldreamsofhorses · 21/02/2019 20:35

I reported one of them to the ASA today. A post full of affiliate links and no mention of it. So cheeky when they link to Amazon!

visitorthedog · 21/02/2019 23:34

What’s with the massive Mango obsession too, good affiliate rates maybe? Also Gap ads have made me smile recently as it only seems to feature when it’s an ad.

hopeishere · 22/02/2019 07:17

Clemmie T also getting v annoyed someone suggested she was touting Apple for a new laptop.

The thing is her 'mother of all lists' thing is really good. The free products stuff cheapens it.

kickhigh · 22/02/2019 07:24

Clemmie T is incredibly defensive, "YES I know I get free stuff all the time and have been on two free holidays in two weeks but how DARE you suggest I'm touting for free stuff now!"

If the shoe fits CT!

Also her "boohoo I can't sell my massive house" post wasn't very self aware was it? I'd be embarrassed to post that!

hopeishere · 22/02/2019 07:59

Is her house massive? Looks like a small terraced house in stories.

DillyDilly · 22/02/2019 08:34

I think CT might need to do a little work on her house if she wants to find a buyer. The whole down stairs looks like renovations were never quite completed. The white painted floors also need redoing as they’re in awful state.

bananamonkey · 22/02/2019 08:38

OMG I just looked at her stories, the broken MacBook posts are so cringe! Glad someone called her out on it.

JessicaPeach · 22/02/2019 08:46

I can't see any of her stories!

JessicaPeach · 22/02/2019 13:18

I've now realised that Clemmie Telford and mother of daughters are not the same person Grin

wouldyoulikeabagwiththat · 22/02/2019 16:58

A few of them have slipped back into old habits now the dust has died down. Did anyone see the AH Financial Times article? I must have missed it. Can anyone link it?

according · 22/02/2019 20:23

I absolutely love Clemmie Telford. Mother of All Lists has some superb stuff on it. I do agree some of her stories appear a bit beggy. She got called out on a North Face jacket post recently too and the house post was a tad ill-advised, but I honestly don't think she's gunning for free shit all the time. She is pretty open and honest about gifts and ads. And I like the way she comes across.

Pommes · 23/02/2019 11:56

Speaking of Clemmie Telford, I'm not sure how I feel about her 'honest' review on a discounted (albeit still £320 per night!) stay. Would she have been so honest if the trip had been fully gifted?

according · 23/02/2019 12:15

That's still so expensive. Bet the management of that hotel are kicking themselves after that review.

PuddingsAreMyJam · 23/02/2019 12:20

Wow, I'm actually surprised at CT's review of that hotel. That must be the first time I've seen an influencer give an honest review of something they've been gifted, but I can't help thinking she's shot herself in the foot with regards to future 'gifts'.

But good on her for being honest.

hopeishere · 23/02/2019 12:39

Yes. I've more respect for her being honest!

wouldyoulikeabagwiththat · 23/02/2019 15:07

A few bullet points, complete with spelling mistakes and no discussion of how the hotel responded when the empty toiletries etc were raised as issues? I've seen more informative reviews on tripadvisor tbh.

wouldyoulikeabagwiththat · 23/02/2019 15:53

I've just read her comment on the thread "travel wasn't covered either, which often with holiday reviews it is". She was in the neighbouring county on a freebie holiday with DLAM at the weekend before she went on to this hotel, Devon is on the way back to London from Cornwall, why would the hotel pay her petrol money as well?! Her response to the question about whether she made contact with the hotel or vice versa is a complete non-answer as well. Judith Chalmers she is not.