Trust me when i say urban decay is fantastic. I'm not a great make up wearing person or an expert at applying it, far from it, but when i do wear it, i like it with as little fuss as possible and to look good. No way would i be wearing eye shadow that goes gritty in the eyes! Urban decay's range make you look like you had your makeup done by a professional because their shades are so very unique and make you look a million bucks! with little to no effort.