Joe Bloggs and East have failed.

[IntelligentYetIndecisive]

The BBC are reporting that two more fashion brands are in administration

East's target market must be very old by now

I didn't even know Joe Bloggs were still going.

I assumed Joe Bloggs had folded years ago. And now I come to think of it, I haven't seen an East concession in a department store for several years.

I quite liked East's stuff. Pricey though....

Oh no! I really like East, although it was a bit pricey. I often waited for the sales. I hadn't realised it was set up by Monsoon folk. Makes sense as it was similar to how Monsoon was in the old days (old gimmer alert).

There is one thing I am really regretting not buying from the autumn/winter season... went out of stock in my size before I bought it