I've not come across The Londoner before, but she doesn't look like my kind of thing - it all looks really staged. I'm cringing a bit looking at her feed.
A couple of news articles drew my attention today, which I thought I would share. First was the news that hospital admissions for eating disorders has increased dramatically. The article I read made a number of hypotheses as to why this could, but mentioned the rise of social media could be partly to blame > "Experts also noted that social media could be fuelling the rise in eating disorders. “It does not help because of the ways in which it fuels low-self esteem and makes people feel bad about themselves. We all know rationally that whatever goes on social media is the shiny part of someone’s life and beneath that everyone has stuff going on ... but when we look we can easily feel inadequate and envious,” I know this is something the Honthehuns account feels quite strongly about.
The second article was around Unilever's threat to pull advertising from Google and Facebook over concerns around their business practices. "With continuing issues including fake news and transparency, coupled with advertisers questioning effectiveness, brands are being more cautious about where they place advertising. Brands around the world are beginning to scrutinise the content they are being seen against. It is a different world to the slightly haphazard spending that was going on only a year ago.”
Maybe the brands are waking up a bit? Or maybe they think Insta adverts and paid partnerships are more effective than Google banner ads etc?!