Just musing...
I've recently changed my shampoo and wondered (excepting organic ranges and SLS free) if it's all smoke and mirrors?
I've used everything from the pricey (Aveda and Philip Kingsley) to Herbal Essences.
I don't see a huge difference.
All the 'stuff ' they are supposed to have in from mango fruit to white tea picked by virgins at dawn.... surely it's all a load of chemicals to provide a smell and the actual raw ingredients (fruit, leaves, whatever) is a minute amount, just so they don't break trade descriptions?