Just heard Sali Hughes talking about it on You and Yours (radio4) and being pretty complimentary (except yada yada about packaging and how every girl loves a name and poncy box to cover her back with Big Makeup Co).
They make top quality make up in the same factories as Big Name make up, and quote the amount spent on packaging, product and testing. Its a membership scheme.
I've just paid £10 for a month's membership and bought primer, foundation, mascara and lipstick for £18 all in.
Let's see....
Only thing is I don't buy makeup that often so wouldn't stay a member....