Never really thought about this before but it occurred to me today, why the segregation of plus size ranges?
Do they really need wanky names like Curve and Violeta? Can they not just be an extension of the existing offering.
I understand it may not be financially viable to apply this extension to all lines, but do they need to be so separate and 'other'? I'm not and never have been 'plus size', whatever that means, but it would really fuck me off, I reckon.