I am not a make up person, never have been, but now I am getting on a bit I need some tricks to help me out 
I don't live in the uk and so the entry level stuff is not appropriate for my skin type (I am olive and freckly and that is considered hideous here and they would whiten the arse off me if they could- and of course cover up those pesky 'blemishes' as they always refer to my freckles!!)
At the moment I have what I think most would consider 'fun' stuff from benefit and Boots trips in the UK holidays. Bit of highlighter, a cover up and a mascara.
I like plain packaging (sad but true that this bothers me!) and I want to buy minimal amounts of multitaskers which make me look young and fresh again, not a caked old lady look!
So- and yes I am a 'marketeer's Dream' as my husband would say- but I'm choosing between these brands for my main shopping expedition;
Mac
Bobbi Brown
Marc Jacobs
Shu Umeura (sp?!)
Any prefs?