I'm nspired by the thread about turning 40. I'm rubbish at sticking to a skincare routine but intend to turn over a new leaf! But I don't know what to use. Very confused about how serums etc fit in to a routine! I used the Clinique 3 step routine for years, then switched to Liz Earle purely because I was a bit bored! What I need is someone to look at my skin and tell me what I need. I'm sure I need to use different brands for different purposes but am a bit overwhelmed when I go into a beauty department - and of course every counter is trying to sell their own product. Is there such a thing as a personal shopper for skincare - someone who is not employed by one brand??