Find myself becoming a clone in Joules... please help!

[lemonteaplease]

I've noticed that I'm morphing into near enough every mum on the school run, with my wardrobe consisting of mainly joules. I love their clothes, and that style, but could anyone suggest any other similar brands for me to try (that have the same type of look? Apart from Boden)

I like Joules too. Other places I shop are boden, phase eight, baukjen, hush, m&s.

Seasalt
Mistral
Fat face
?

Not too much of a fat face / sea salt fan, their prints are a bit dire and dull imho. I like fun, upbeat prints, colourful etc. But thank you nonetheless.

Crew (I think they actually own Joules)
White Stuff

Again, crew and white stuff seems a bit dull colour wise But thank you for the input

Joules is still family owned, I think?

John Lewis own brand is quite similar to Joules, as are some bits of Cath Kidston

Oh I shall have a look now

Weird fish. Dunno if they gave their own shops but sold in country stores in my parts (along with sheep feed and gaiters).

Jack wills? It's bit less mumsy and really nice quality. gap have some nice bits.