I usually don't jump on such teeth whitening claims, but the gel isn't new. I caved, and I bought a $20 worth of whitening gel (the only one they had, actually) at my local Vitamin Shoppe. 45+ minutes of application, and super sore gums later, I had zero results. My boyfriend was excited about it, until he saw that it was the same yellowing around the gums, on my teeth, as before I got "Zombie Mouth." I can admit that my teeth got the soreness of a lifetime, but for set in coffee/smoking/haven't seen a dentist in a decade because of no insurance, stains, you may not get any results at all.
Also, for others who haven't tried it yet, don't apply as much gel as I did, or nearly as long as I did. I don't think the gel hurt my gums, but my disappointment and determination to get "instant" results as advertised, hurt my gums. I would advertise that "Results May Vary," this doesn't have instant white choppers for everyone. I'm willing to make it a weekly habit, to see how long it will take for any results, but so far, its been used twice, and I haven't seen a whiter difference from before "Zombie Mouth" to after. I've had recent success due to a review I came across with simple home remedies that has given me results I am extremely happy with, you can read the review here aestheticreview.com
Sorry to be an Eeyore, but there's a reason I declare red flags on phrases used with stuff like these gel for example "instant results!" =/