John frieda foam dye, only it's not foamy!

[ThinkingOutLouder]

So I've got the dye on now, I followed the instructions, it foamed ok out of the bottle, only it's not foamy on my head, like in the picture on the leaflet, will it come out ok?!

Yes! It should be ok. Only it didn't cover my greys and although A LOT messier, Loreal Excellence is the dogs for grey coverage.

I've used it a few times - it works fine. It never looks foamy like in the picture once it is in my hair in my experience.