OK. So this wasn't a joke after all.
OP - my wardrobe consists of ALL the stuff mentioned on here. Joules, Boden and the like (also Reiss and Jaeger for more formal days). Most of these shops (other than Boden obviously) exist where I live, so it's just natural that I would buy from them.
I even have the requisite posh madame of a horse AND dogs to boot, plus a childhood with extended longhaul holidays abroad.
First of all, I have to say, look carefully at your shape. IMHO, all the items mentioned only really look great on people on the thinner side of life. A quilted gillet is difficult to pull off if you're not thin or bigger on the top than below. It can easily make you look like marshmallow man. I have a Barbour quilted jacket and a wax jacket - and have always had one since childhood, but this is due to riding really. I sometimes wear it elsewhere - mad dash to the shop or so, but it's filthy from all the horsey activities, so I prefer not to show up with them somewhere for too long.
Same with Joules. I wore Joules long before it became fashionable to people outside of the equestrian community. The polo shirts hold up well, and I still wear those that I bought 7 years ago.
So - in short, I have just been buying good quality things because they're all practical to me. Think about it that way... If you had that lifestyle - horse, dogs, et al... what would you wear? A Gucci dress won't get you anywhere.
Oh - I also have loads and loads of cardigans, simply because it can get really cold sometimes, and a cardigan is easy to put on and take off. You're basically prepared for all weather... really practical.
Also - skin care is really important (I don't wear makeup often). And get your eyebrows done. That's often what makes you look more messy.