I don't mind or cheap or high end. I am not in the UK so don't have Boots or Superdrug but can get most brands in chemists or dept stores. Have tried tubing mascaras & I don't like having to rub lashes to remove them. I also had bits flaking off & smudging. Most mascara seem to smudge on me so the only thing I haven't tried is a waterproof one. I need it to be easily removed.