I'll start with:
Clinique Golden Glow Drops. You mix 1-3 drops in with your moisturiser, it is a little bit of fake tan but in no way turns you orange. I have whiter than white skin and it has made me look vaguely healthy and glowy rather than grey this winter with 2 drops in moisturiser twice a week. Might up that going into summer
Tony Moly Pure Aura CC cream (Korea) just brilliant. Looks scarily white but adapts to your own skin tone (tried it on me and much darker skinned teenage DD) Perfect on its own as a base and also under foundation if you want more coverage. On its own it is one of those 'my skin but better' products