Need a good moisturiser...

[neshi]

I really need a new face moisturiser but every time I go into a Boots store I have no idea where to even start...too much choice...

I'm 32 so need something to tackle first signs of age, something with, at least spf 25.
Long time ago I used the clinique 3 steps and remember liking it but not sure that the ideal for my age...
Any recommendations??

I bought some Superdrug B day cream (it's half price at the moment)
It's in 'sets' of Age Groups (I'm 48 so I went for the middle option) , it has an SPF of 15 (which will do me for A/W)

In summer, I use an UltraSun Face Anti-Ageing (Factor 30 in UK, 50 if I'm on holiday)

I was going to squander my Boots Points on some of the new serum, but left the shop thinking "Too Many Choices" and headed to Superdrug.
(, Olay selected products were on BOGOF in Superdrug)

Most Liz Earle stuff is good. On a budget, I currently love Nivea. Sorry to be vague but it is a day moisturiser - really nice formulation and not greasy.