I've always poo-pooed FF-more a Boden and W Stuff and even The White Company girl. (I'm a young looking size 10 50s person) But just had a look at their website and surprised at how CHEAP the stuff is compared to Boden et al.
Nice-ish looking mac for under £70, dresses for £40....
I HATE the shop decor and the kind of surfy-skiing type slant, but have I been too hard on them?