Thing is OP, I once fell for judging Boden on the pictures. I'd never liked their style, so I'd never ordered anything before. I was looking for a wool dress & saw some I thought I'd give a go. But when the dresses arrived I was appalled. The colours were dreary or too bright, badly cut, oddly shaped, seams in the wrong place, & peculiar material. They all went back.
Looking at the selection in the OP. The first one has ghastly flower buttons and is very granny. The second skater dress, you can get ones that are much better cut - LK Bennett do one for example. Why does the skater dress have a seam down the middle of the chest? And 2 diagonal seams across the skirt? It will hang strangely.
The third comes in dismal colours, ghastly dowdy flower print, the waist band is too wide, and an odd height - neither empire line nor sitting properly on the waist. [/rant]
Some of their kids clothes are fine though... 