Ear piercing in central London

[clippityclop]

Sophisticated city types - can you recommend somewhere lovely and most of all clean and reputable to take dd 12 to have her ears pierced in central London? That's all really!

selfridges?

Larger West End branches of Claire's are clean and do a good job IME - Two piercers at the same time for each set of lobe-piercings for DD, and absolutely no problems.