Some random answers - oud is/was a trendy thing in perfumes and Jo Malone's offerings are some of the many me-toos. There is a list of great ouds upthread, TF is worth your time. There are several decent Jo Malone classics, but a lot of them are neither particularly ambitious or distinctive. The much-loved Pomegranate Noir for example is a dupe of a Comme des Garcons scent.
JM, Tom Ford and Estee Lauder are all EL companies. The rule of thumb: EL perfumes are well-done distinctive classics for a more mature audiences (or more classically oriented perfumistas); Tom Fords are slightly uneven and expensive but generally sophisticated and distintive unisex perfumes; and Jo Malones are mass market oriented, targeting women who are not very interested in perfumes. I always think their packaging is nicer than the content...
Toys I'm almost anosmic to L'Eau Ambree - it smelled almost like water on my wrist...
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