Boden discount codes - 2 catalogues, 2 customers, 2 different codes!

[Newdaynewpants]

Unbe-fucking-lievable! (can you tell I'm cross?). My Summer Boden catalogue arrived this morning, along with DPs. On the back of my catalogue is a code for 11% off. On the back of his catalogue is a code for 15% off!
I have emailed Boden already to complain about this. I know they want him to spend more as he's a new customer so are reeling him in, but over the years I've regularly spent a small fortune fair bit of money with them and so surely I should be rewarded equally as a stalwart customer?
The double standards stink. I thought the marketing email he received about the Monday discount was a mistake when he had a 33.2% discount (WTF?!) and I got the same email but with 20% discount. It appears it wasn't a mistake and is just downright unfair.
I'd like to say I wouldn't shop with them any more but I am weak and probably will, I just want them to stop with the double standards and money off my next order would be much appreciated

I think it's just basic marketing. But anyway, what was the 33.2% code?

Lots of companies do this. Insurance especially.

Just buy with your DHs codes. Thats the smart thing to do without getting in a pickle about it.

Yeap its pretty standard and they just assume you'll google and use the best code you can find anyway.

I was going to use DHs code but I didn't know if they would 'find out' somehow that it was a code they'd not given to me. I don't know how they'd do this obviously. Some magic they used in the first place to create different discounts?
Anyhoo, my rage has passed and I'll wait until there's a bigger discount before I buy anything because it's still overpriced with 15% off