Just thought I'd post my experience so that others can consider if they want to buy from The White Company.
I purchased a merino wool/cashmere mix cardigan for £99 from The White Company. I wore it for 1 day and it was completely bobbled by the end of the day. I mailed customer service and they said that wasn't a fault as cashmere bobbled. I explained that I agreed cashmere does bobble but not after 1 day at that price. They wouldn't offer to consider refund and I had to go back to the store (I'm heavily pregnant so not the easiest).
When I returned to store no problem at all, in fact they said it had been a return in the first place and that the bobbling may have already been on it! No discount was applied so it wasn't a reduced faulty item or anything.
I had to go back to the store yesterday fore something else and guess what- the cardigan is back on the shop floor for sale again! Customer Service refuse to admit that they resell faulty items but I have seen that they do. Just wanted to let other MN's know should you, like me, consider spending a lot on a new cardigan. I would say, take your custom elsewhere.