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Any views on Pure?

5 replies

JellicleCat · 03/09/2012 23:24

I have a Pure offer - 25% off everything. I am being seduced by this offer on their cashmere which makes it almost affordable. Anyone got any views on the quality, say compared to Boden cashmere knitwear before I splash out? www.purecollection.com

OP posts:
fresh · 04/09/2012 07:33

Good quality, fast delivery and well packaged. Haven't worn the cashmere yet so can't comment on bobbling etc but have worn a linen cardigan to death this summer and it washes well and always gets compliments.

thisoldgirl · 04/09/2012 07:53

Half the price of Brora and about half the quality - does bobble, is a bit thin, has cheap detailing, but doesn't get destroyed on a 30 degree handwash cycle. Wide selection of colours, including some fashion ones - I find Brora's can be a bit samey.

On the other hand, it's twice the price of Uniqlo cashmere and only slightly better quality.

I prefer to buy my cashmere from Uniqlo, and replace at the first sign of tattiness. New cashmere from Uniqlo looks better than much-washed cashmere from Brora. Also not a disaster if you have a spill or a washing machine drama. Oxfam always seems delighted to receive my cast-offs so not as wasteful as it sounds.

HazleNutt · 04/09/2012 08:16

I bought a couple of cashmere sweaters from there 2 years ago and they look like new, so no complaints.

JellicleCat · 04/09/2012 15:46

Thanks everyone. With the discount prices are more or less the same as Uniqlo - and I am still waiting for an order they say was shipped on the 30th - so think I will try Pure. Can't afford Brora, am finding it hard enough to afford Pure prices.

OP posts:
anniewoo · 04/09/2012 16:34

I think the quality of their cardigans has disimproved. Bought last year and has bobbled badly. Their stoles are lovely.

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