If I am clothes shopping, and I go into a high street shop and I realise that I am wearing something I bought from there, I feel uncomfortable.
I know it is irrational, after all, they sell clothes, and they expect that people will wear them. But there have been times when I have said to myself, "No, I can't go in [insert name of shop] today because I am wearing x that I bought from there."
Is it just me?