Having been on mat leave for a while, I am no stranger to day time telly ads and have been treated to lynda bellingham advertising isme.com
obv, being 34, i dismissed the possibility of isme.com having anything decent, but have recently noticed a few isme items sneaking into mags and being recommended on dressipi.
soooo, is it actually quite cool... or is it akin to buying elasticated trousers from those full page ads in the back of the sunday papers?