Interview with Liz Earle below but on the Avon thing
I have heard that you are teaming up with Avon, and you are going to the USA. Is this true?
Yes, Avon bought us 18 months ago now, and I think some people were a little bit worried when they heard that, but we remain a stand alone brand.
So it will always be ?Liz Earle?, not ?Liz Earle by Avon??
No no no, absolutely not. They didn?t buy is to change us, they bought us because they like what we?re doing. So I think our customers, hopefully, are reassured that nothing has changed and we are just going from strength to strength. We still have the same management team, Kim and I still head it. The one thing that it is enabling us to do, in today?s economic climate, is to grow safely and to fly the flag abroad. So yes, we?re hoping to go into all sorts of overseas markets. We know they?ll love it because we ship it to 93 countries around the world. It?d be fantastic to be in all those 93 countries with our own stores, but we can?t do that on our own.
Will we be able to buy Liz Earle from the Avon catalogues?
No, there?s no plans to do that.
louschatterviews.blogspot.co.uk/2011/10/liz-earle-chatterview.html