How to pronounce Aveda

[PuffPants]

1.A-vey-duh or 2.A-vee-duh

I think 1. but my friend was talking about it yesterday and kept saying 2. This is a woman who used to pronounce Ikea "i-kay-a" so am inclined to think she is a fool.

I also am a fool Puff, I would say Av-ee-duh (possibly more so than said woman ).

In the salons they pronounce it 1. a-vey-duh

1. a-vey-duh

Am sure it's a-vey-duh in my salon which is an aveda one! But hadn't thought about it before!

Yes used to go to their London flagship and it's definitely option 1.