I was a little apprehensive about using this stuff- vita liberata phenomenal 2-3 week tan. So bought the pale one as I am just a shade above blue at the moment. Now I have tried many many many fake tans!!!! So Applied on Saturday- looks amazing! Admittedly not straight after application when I looked like I had smeared mud all over myself but after a couple of hours it looked great. Went to work today for the first time this week and people commented on my glow!!!! When I fessed up no one could believe it was fake tan. Now 4 days on it looks as good as at the start!!!!! Ladies this stuff is good- not cheap but on offer at boots but if you want a golden glow its blooming amazing!!!!