I am currently completing my Fashion Management degree, for my final major project i am hypothetically setting up a website aimed at boys and girls (age 9-15) whereby they purchase their own clothing, play games and customise their own clothing. Parents would be able to add 'pocket money' funds to the website so children could purchase their own garments. Many reports are showing the increased level of internet usage for children and young teens, as well as this, children are growing up faster and wanting to pick their own clothing. The internet website would be completely safeguarded with 100% parental control set up. In my family, once children get to the age of 9-14 the parents struggle for place to purchase clothing, often clothing can be deemed too babyish by children and younger girls and boys are too small to fit into small adults clothing. Im sure many of you have had problems like this especially with the 'Superdry' and 'Hollister' phrase dominating school playgrounds.
Any opinions you could give me on this subject would be of very valuable to use for research. Would you consider using this website?
Thank you
Lisaarose