Good read - I look forward to seeing the actual study. I don't trust the NHS stop smoking figures because they measure 'success' at the four week mark (even I could do that, I've done it loads of times 
). It will be interesting to see where the comparative data comes from and if it's really comparable.
Why the fuck did the DM feel the need to post that stupid UCAL 'gateway' BS underneath? Is that supposed to be some attempt at 'balance'? 
This particular study has been comprehensively shredded by the wonderful Clive Bates