My DSS is nearly 8 and is very physically affectionate but to the point where it's getting too much. He is tall for his age and he grabs on to behind my neck and lifts his feet of the floor while shouting "HUGGIES" into my face and because he is getting bigger it's hurting my neck and back but he won't stop when asked. He just pouts and says it's because he loves us.
He also seems to be wanting to be physically touching his dad at all times and after 3 or 4 hours of it today, my husband asked him politely if he could move to the other sofa and allow him some personal space. This lasted all of 5 minutes before he was back trying to use him as a climbing frame again.
I'm concerned that if we don't put down some boundaries around touching and saying no to physical intimacy now that he will have difficulty understanding what's appropriate with peers when he is older. We shouldn't just have to let him hug, kiss and climb on us whenever he wants because he loves us! I feel like that's a bad message for a young boy to have, especially as he hits puberty and starts interacting with girls. However I don't want to come across like we are rejecting him.
For additional context, i have been in his life since he was 3, we have 50/50 care and we also have a younger child in the home.
How best to proceed?