The importance of smell is under-appreciated and something that can be improved over time.
Long-term, I’d like to build the equivalent of Spotify (sound) or Netflix (visual), but for smell. To get started, I thought of the following concept and would appreciate any feedback.
Concept overview:
You receive a monthly package of 3*2mml niche perfumes/fragrances selected by world-class perfumers. The bottles aren’t labelled. Subscribers use an app/web login to review each fragrance, which, unlocks other’s reviews of the same fragrances. After a certain date of the month, the scent's name and information about the perfumer are released. The user can then, if they wish, purchase a larger bottle at an affordable price.
I’m particularly interested in the appeal of annual membership for a monthly mystery concept. Feel free to ask questions. Thanks!