Best site for blogging and writing?

[Serrates]

I want to write blogs and articles, to establish myself as a professional and create a public profile. But if I put it on my own website nobody will see it. Someone recommended posting on Medium then reposting to LinkedIn, Instagram, etc. Someone else recommended Blogger or Blogspot. What’s the best strategy in 2024?

Substack seems to be popular these days.

I thought substack was more for newsletters that you subscribe to? Sorry I’m a novice at this.

Not Blogger or Blogspot. I chose Substack because it seemed the easiest and you don't need to set up a website or design - but it was a close choice between that and LinkedIn.

Depending on what kind of business you are in, blogging on LinkedIn - if that's where you are mostly going to be speaking to people - is not a bad option.

I’m aiming more at the general public, customers who buy things from me at work so I need to look like I know my stuff. My boss suggested it would look good if I wrote some articles about the type of products we sell and our experiences as a retailer.