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Business founders/entrepreneurs

New fitness underwear business - looking for feedback and testers

25 replies

Iona1987 · 22/01/2023 16:36

Hi everyone, I need your opinions and help! :)

I am trying to create a new form of underwear for exercising in with no distractions i.e. no VPL, squatproof, no camel toe, no riding up, no falling down, smoothing, flattering and comfortable.

I am looking for 1) everyone's thoughts/ideas/needs around this subject
and 2) some people to give me feedback on my product!

Re point 2 - I am having some samples made and would love to hear from anyone in the UK who'd be happy to trial them and give me your feedback. Currently I need ladies who are size 12 (as this is the size my initial samples have been made in although I definitely plan to cover as wide a range of sizes as possible eventually). If you like the underwear, I'll give you a few pairs of the final product for free as a thank you!

Looking forward to hearing from everyone and anyone!
Iona

OP posts:
Bemoreme21 · 22/01/2023 16:59

I'll do it! I strength train 3 x a week and would love some decent underwear to wear under my sports gear.

Flashy9 · 22/01/2023 17:02

I'd be interested as well, I do HIIT, yoga and running mostly.

Cornishmumofone · 22/01/2023 17:34

I'm size 12 and buy a lot of sports-specific underwear. Most of what I have is great, but I've not seen anything that can prevent camel toe, do I've abandoned some otherwise nice leggings. If you want a product tester (with a sizeable blog following), please let me know

Suprima · 22/01/2023 17:36

If they don’t have the horrible little star on the anus like runderwear- I’ll immediately swap to you

i don’t know why they thought I’d want a star on my anus

i cringe everything I step into them

Leftittothelastminute · 22/01/2023 17:36

I'd be interested to trial them- I go running 3 times a week.... or attempt to!

happinessischocolate · 22/01/2023 21:28

I'd be interested, im size 12 and do yoga everyday

VikingsandDragons · 22/01/2023 22:09

I'd be interested to trial them, I run a chain of fitness studios and we do our own leggings, tshirts, hoodies etc but no underwear.

Can I ask what fabric composition you've gone for? It's one of the biggest complaints I've heard (we are a 95% female customer base) that synthetic fabric gives my students thrush when they get warm or in summer, or I know for myself synthetic gives me excema, so finding a natural product with only sythetics for waistband that has all those benefits would be amazing.

londonmummy1966 · 22/01/2023 22:32

I'd be interested if they are not too sweaty - I run 4x a week

Yellowcakestand · 22/01/2023 22:48

I run. I'd help you out

Iona1987 · 23/01/2023 09:24

Thanks so much to everyone offering to help, and for your general feedback too - massively appreciated! I’ll private message you all back xx

OP posts:
JLbaby · 23/01/2023 09:26

I’d be happy to help if you don’t have enough testers already, always on the lookout for no vpl! I do hiit 3-4 times a week and spin a couple of times.

Mabelface · 23/01/2023 09:29

I'm joining the gym on pay day to do strength training. I'm a 53 year old, menopausal old bean and have been looking at gym wear. Would be very happy to trial for you!

katmunchkin · 23/01/2023 09:33

I ride horses if this is a market you want to try for - happy to trial!

Twateralflow · 23/01/2023 09:34

I'd love to help/trial. I'm a size 12 - run 3 x weekly, Also incorporate walking, weight training, yoga, body combat. I really struggle finding good underwear

tirednewmumm · 23/01/2023 09:35

I'm happy to test too I do a mixture of strength training and buggy running.

My biggest bugbear is the ones that don't have vpl, or claim not to seem to have little to no structure at all so don't sort of stay in place beneath my leggings. So no vpl but constantly riding up and annoying me!

Or they're completely thong style and then make me feel like I've got a wedgie once I've been moving around a bit. I've never found good workout underwear and currently just wear big style knickers knowing full well I have vpl but at least they stay in one place.

I like them to be able to hold a pad too. I prefer them to tampons

LondonLovie · 23/01/2023 09:35

Hi I work out doing strength training twice a week and running once a week. I'm actually part of an amazing outdoor fitness centre in south London which has 50 or so women of all ages that are fitness lovers, so if you want to PM me, I might be able to find a few more testers and I can share the info of the centre we go to.

Good luck!

PauliString · 23/01/2023 09:36

Also happy to help (runner here with occasional gym), but you might need to define size 12, which varies.

TunnocksTCake · 23/01/2023 09:39

What a great idea. I am a size 12 and would be willing to trial if you need more.
Main things I look for is decent support in a bra, wide straps and love it if seamless look. My absolute fave I have ever had is the lulu lemon enlite which they dont do anymore (or they have changed the design) but I can send pics. It is perfect and doesnt give the mono boob effect.
With pants seamfree, cameltoe proof and sweat wicking are top important factors!

mightymam · 23/01/2023 09:41

I'd love some @Iona1987- wedgies during exercise are the bane of my life :(

Iona1987 · 23/01/2023 18:41

I'm so chuffed with the number of responses and offers to help! Such useful info being shared too. I belive I have got back to everyone by now (please shout if not) and will post all you testers your samples as soon as they're ready in the next few weeks.

OP posts:
Cheeseandlobster · 23/01/2023 18:46

Am I too Iate? I do daily hiit sessions and never have the right underwear

Iona1987 · 23/01/2023 18:49

@Cheeseandlobster not at all, the more helpers the better, I'l PM you :)

OP posts:
Roadtonowe · 04/02/2023 00:26

Hi, I'd love to help out if you're still looking for testers.
I do several high impact gym classes and am forever fishing my underwear out of nether regions 🤣
Also run and do spin

LemonSwan · 04/02/2023 00:29

Not size 12 but wishing you the best of luck! Been searching for no vpl pants to wear with leggings and yet to find something that doesn’t make me look like sponge Bob 4 bums

EmmaC78 · 04/02/2023 00:34

I'd be interested too :)

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