fighting sleep

[coppered]

Hi I started a thread but can't seem to find it, so will start again.
At night my little chap always seems to fight sleep and the earliest I can get him to sleep is 9.30 or later but he always seems really tired. Then he'll wake up 3 or 4 times a night, but think it's because he goes to sleep so late.
I start my bed routine about 6.30 by giving him a bath. Then a massage, read a book, then his milk. But when I go to put him down he wakes up and won't go to sleep.
Has any one got any tips that could help me please?

How old is he coppered and what are his naps like?

Little man is 6 1/2 months old. He'll have a morning nap for about an hour and a half. But not so good for afternoon nap.

Perhaps bring his bedtime forward by half an hour or so? Did he used to self settle, or does he feed to sleep?

I tried starting my night routine at 6 but didn't work. No never self settled always fallen asleep feeding. When ever tried self settling he just keeps screaming and moaning.

I don't why he fights sleep so much! He gets so tried. What am l doing wrong?

Every other mum I talk to their baby goes to sleep at 6 or 7. I don't think my little man has every gone to sleep then. Where am I going wrong??