Flat sexy abs ad? Really??

[justallovertheplace]

SO I see a nice big Mama mio banner promising flat sexy abs in 30 days, complete with picutre of a tummy that hasn't seen any kind of foetus action. I don't know why, but this ad annoys me far more than the waving cbeebies one ever did. Can they not tone it down? Please MN towers? It makes me feel inadequate uncomfortable. And it's not really in keeping with the new feminist section, no?

I don't understand how they can get away with it anyway. It's a cream of some sort - clearly won't give anyone flat abs

I haven't seen that ad on mumsnet yet, but if I do I will have to deregister in disgust

odb, it is showing on my 'local' section